Banana Republic

Promotional events: Black Friday & Cyber Monday. Snow and ice were used for thematic continuity from the Fall-Winter primary campaign backdrop of Iceland. Creative Directors: Len Peltier, Ray Chang; Designers: Yoona Bae, Zand Gee

For BR's paid media channel, I created FaceBook link ads, Instagram stories and banner display ads based on the overarching concept developed for this campaign.